POS / OUTDOOR ACTIVITIES

Voucher / coupons
Simple and cost-effective promotional activity that generates product awareness and extra knowledge as described on the retained part of the voucher.

 

GWP
Encourages consumers to switch to the promoted brand, allowing to maintain price position and provides consumers with instant gratification.

 

Product trial / tasting
Reassures potential buyers for brand’s commitment to quality and encourages them to pay more for premium products.